Writings

30% of clients are on GLP-1s like Ozempic. Here's how coaches can specialize in GLP-1 optimization, prevent muscle loss, and add $4,700+/month in revenue.

Peloton adds AI coaching, raises prices, stock drops. The connected fitness warning every personal trainer needs to hear and how to position against tech.

Wearables meet bloodwork: WHOOP's new Advanced Labs feature shows where the industry's heading and reveals the opportunity for coaches who connect the dots.

How Strava went from struggling conversions to $500M revenue, and what fitness coaches can learn about pricing, positioning, and building systems that sell.