Daily Rep was created to give fitness professionals a clear, practical edge in a fast-changing industry. Founded by Jorge Sanchez, a coach and entrepreneur with over a decade of experience in both commercial gyms and corporate wellness, this newsletter bridges the gap between fitness and technology.
We break down the latest fitness news and industry trends—and add something extra: actionable strategies, tech insights, and business lessons designed for independent trainers and coaches. Whether it’s exploring new tools, smarter client strategies, or shifts in the fitness market, Daily Rep helps you adapt, grow, and lead with confidence.
At its core, Daily Rep is about more than news—it’s about building a stronger fitness business, one rep at a time.
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