Trends

Better-for-you is now baseline, not bonus. A Whole Foods report shows that grocery stores are changing rapidly, which means coaching clients through nutrition trends is becoming increasingly important.

Women's telehealth companies now offer peptide therapies for menopause and aging. What coaches working with women 35+ need to know—and how to add value alongside it.

Wearables are moving from tracking bodies to tracking brains. Why coaches need to connect physical training to cognitive performance before clients ask about it.

81% of Gen Z wish they could unplug from phones. Why fitness coaches adding more apps and tracking are pushing younger clients away—and what to do instead.

NYC's $934M running boom reveals why people pay premium for community over workouts. What fitness coaches need to know about building experience-driven businesses.

Women now drive 30% of creatine sales, up from 18% in 2020. Why coaches are still recommending it wrong—and how to reframe for longevity-focused clients.